Virginia Search Engine Marketing – Services Overview

We offer a comprehensive selection of search engine optimization and online marketing services to build your business through internet marketing. Your individualized marketing plan can include any or all of the following:

• On Page Search Engine Optimization
• Off Page Search Engine Optimization
• Web 2.0 Properties Optimization
• Internet Marketing/SEO Training
• Blogging
• Video Marketing
• Article Marketing
• Link Popularity Building
• Social Networking

Backlinks and Link Popularity

A backlink is a link that directs people to your website. The number of quality backlinks that your website has is an indication of how popular or important it is according to your peers (other website owners). Backlinks are especially important because search engines such as Google give more credence to websites with a good number of quality backlinks. Search Engines consider these websites more relevant than others in the results pages of a search query.

Article Marketing

There is no denying the fact that if you want to boost your web sites’ search engine ranking, increase credibility, and accumulate far more traffic to your business, articles marketing is the way to go.

The whole point behind writing and submitting articles is to gain exposure and generate traffic. By submitting your articles to hundreds of directories, you will have all of your content in front of the eyes of millions. This allows you to gain credibility while displaying your knowledge and expertise for various topics.

Articles will help you generate many hundreds of backlinks that can set you up for a tremendous amount of exposure. By having hundreds of free quality backlinks spread throughout the internet, it will also help to improve your search engine rankings. The more incoming links you have pointing to your site, the easier it will be to claim the top search engine positions.

Another benefit to writing and submitting articles is that you get to publish loads of fresh and enticing content all over the internet. As people recognize your knowledge and expertise on various topics, they will be more inclined to visit your web site.

We can handle the publishing of articles that you or your staff have written. We know you are busy running your business and article writing can be time consuming. So, as an alternative, we can write the articles on your behalf and publish them under your name or any other pen name you choose.

Example: Article

Press Release Publicity

One of the best ways to get your business, website, products and services noticed is by issuing a press release.

Many journalist, writers, editors, media outlets, and newsrooms use press releases to find newsworthy stories. Having your business mentioned in a publication or by the media exposes you to a large audience quickly.

Whether your goal is to drive traffic to your website or to launch a new service or product, press releases are essential to a comprehensive marketing plan. Press releases can be very effective in building backlinks to your website.

Example: Press Release

Video Marketing

A video can be a great way to give a complete and accurate picture of what you are selling and its another way to build backlinks to your website while boosting your search engine rankings.

Example: Video Marketing

Podcasting

Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an iPod. Podcasts can be on any topic –and any length. Some are a few minutes, others go for over an hour. Podcasting is one of the most effective tools a company can use to communicate with potential customers and grow business. It’s also a great way to build backlinks.

Example: Podcast

Social Bookmarking

Social bookmarking is often referred to as the future of search. It is powered by humans, assessed by humans and voted on by humans. Social bookmarking websites provide a great means of sharing urls categorized by tags (keywords). Tagging is a powerful tool for viral marketing. Simply by having your product or service associated with specific tags which equals backlinks, helps your target market find your website via search engines and social sites.

Example: Social Bookmark

Web 2.0 Properties

“The term “Web 2.0″ is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.” —Wikipedia

Web 2.0 properties are favored by search engines because new user generated content is added to them around the clock daily. These sites are an excellent means of generating traffic and backlinks to your website.

Example 1: Web 2.0 Example 2: Web 2.0 Example 3: Web 2.0

Our specialty is Search Engine Optimization, however we know that when you’re interested in SEO, what you’re really asking for is traffic that converts into sales that improve your bottom line.

Therefore, we work with you to create a search marketing strategy that reinforces your other marketing efforts. We also provide additional services to ensure that your newly discovered traffic converts into sales or leads.

Contact us today for a free consultation to discuss your own unique situation and we’ll provide you with a detailed proposal outlining exactly how we can help.

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