We Begin with Targeted Keyword Research

Once you have decided to join the VA-SEM family, we begin by performing in-depth keyword research for your business’ website.

We evaluate hundreds of keywords that are related to your business, and determine the volume of traffic each of  these terms produce . We also evaluate the conversion potential (commercial intent) for the keywords to ensure that you will receive targeted traffic that converts well.

We Ensure That Your Website Is Search Engine Friendly

After researching and identifying targeted keywords for your website, we continue our work to gain you more traffic. We work to improve your website’s accessibility, content and linking structure. This is necessary so that the search engines assign your pages appropriate credibility and value. We  start by optimizing page names, titles, meta tags and content. In effect, what we do is put all of the right elements in the right places so that your website will be highly thought of by the search engines. We also create new pages (when appropriate) focused on specific keywords.

We ensure that your website has a proper keyword density on each and every page. We also create keyword focused Meta Tags, Page Titles and URL’s in order to gain highly targeted traffic from the search engines.

Once we have completed your on-site optimization we move on to the next step – increasing website popularity.

Link Building – The Big Step to Gaining Top 10 Results!

The third step to improve your website’s search engine rankings is link building.

One of the most important factors that the search engine algorithms consider is website popularity. Simply put, you improve website popularity is by obtaining links from other highly ranked websites. Search engines treat links like a voting system. If your website has a large number of high quality relevant  inbound links, yours will be considered a leading website for your subject matter. Once you have built sufficient credibility with the search engines and have a well designed website, you will begin to rank high under your targeted keywords.

We build links for your website using a variety of techniques:

* We write informative articles and press releases for distribution throughout the internet.
* We submit your website to popular web directories to boost your link popularity.
* We contact website owners and obtain links from their websites.
* In certain situations we create additional website’s, blogs, and other web properties to connect to in order to improve your primary website’s popularity.

The time that it takes to obtain your desired results can vary. Ultimately it depends on the amount  and quality of competing websites for your keywords and your current link popularity. We ask that clients stay with us for at least 6 months to reach their maximum potential. However, often times we achieve stellar results faster than this.

We always keep you up to date on our progress for your website optimization. We provide link building reports and let you know of changes that are made to your website so you know your investment is well spent.

The Importance of Maintaining SEO Activity

So, we’ve worked hard over the last few months implementing Search Engine Optimization strategies. We have been blogging regularly without letup, publishing dozens of articles and press releases, integrating your business into the social networking sites, using targeted keywords and building up a network of quality backlinks.  All of the hard work has finally paid off. Your website is where you want it to be, on page 1 of Google, and the customers are starting to roll in. Now it’s time to sit back and enjoy the fruit of your labors!

If only life were that simple. Unfortunately, that’s not the way SEO works. Your site may have a top ranking position today, but that could change overnight because of changing competition or a modification search engine algorithms. Before you know it, your site is on page 3, or worse.

One thing that is important when it comes to employing SEO is that it needs to be constantly maintained. Your website is now on page 1 of Google. That’s terrific, but you need to keep it there. This calls for not just an occasional tweak here and there perhaps once a month, but regular  maintenance every few days.

There are two ways we can help you to maintain your position in the search engines.

The first option is to assign someone employed at your business to monitor and maintain your website’s performance. If this is the way you’d like to handle it, we can help by providing individualized training on the things to look for and ways to further enhance your search engine marketing.

The second option is to let us handle it for you. Maintaining good search engine optimization is less time consuming than initial building effort. We offer several different maintenance packages that are very cost-effective.

Ready to begin? We are!

Just contact us by phone (804) 526-3362 or email us at SEO@VA-SEM.com and we’ll set up an initial consultation – free of charge and with absolutely no obligation.

Next —–> Movin’ On Up in the Search Engines